Essentials of Entrepreneurship and Small Business Management, Global Edition, by van Norman M. Scarborough and Jeffrey R. Cornwall is an English-language textbook focused on business management and small business. The book offers practical insights for students in higher education who want to delve into entrepreneurship and small business management.
This edition covers the essential skills and knowledge needed to successfully start and manage a small business. Through case studies, analyses of market situations, and examples of successful strategies, this book supports critical thinking and the practical application of entrepreneurship and small business.
Essentials of Entrepreneurship and Small Business Management is suitable for courses in small business management and for anyone who wants to prepare for entrepreneurship and business operations. Available with the additional digital learning environment MyLab Entrepreneurship, which supports study and instruction.
Relevant topics in this book include small businesses, self-employment, entrepreneurship, and market-oriented business management.