Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 By Joe Pulizzi and Brian Piper is an English-language study book about content marketing. The book offers a renewed perspective on content strategies, with particular attention to developments within Web3.
In this second edition, the authors share the latest insights and tools to create effective content that informs and engages customers. It covers new content models, content entrepreneurship, community building through DAOs and creator networks, and the use of data to optimize performance. In addition, it goes into depth on updating existing content and leveraging platforms such as Discord and NFTs. This book provides strategic guidance for anyone who wants to stand out with epic content marketing.
The content aligns with themes such as sales and marketing within BUSINESS & ECONOMICS, with a practical focus on developing and deploying valuable content in a digital and distributed market.