Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition by Bruce Barringer and R. Ireland is an English-language textbook aimed at students in higher education. This book covers the process of successfully setting up new ventures and offers practical insights and real-world examples.
The content focuses on the step-by-step plan for successfully launching new business ventures and discusses both the challenges and opportunities within entrepreneurship. With profiles of young entrepreneurs, the book provides an accessible and up-to-date approach to the topic. It also covers the learning process, including failures and successes.
Specifically for courses in entrepreneurship and business economics, this book is a practical guide for starting your own business. It is also available in combination with MyEntrepreneurshipLab, an online platform for practice and self-assessment that helps you deepen your understanding of the material.
Relevant topics: entrepreneurship, start-ups, and business ventures within the subject areas Business & Economics, Accounting, and textbooks for higher education.