This study book explores why and how many multinationals from emerging markets have aggressively internationalized over the past ten years. For international business scholars and professionals, it offers in-depth insights into the competitive advantages these firms leverage and the strategies they use to be successful worldwide.
Analysis of International Expansion
The authors examine why companies from countries such as the BRIC economies, Israel, Mexico, South Africa, and Thailand have significantly expanded their presence in global markets. The focus is on the unique competitive advantages and the different paths to internationalization that these emerging multinationals follow. The effects on Western competitors and the implications for existing international business scholarship are also discussed.
Specifications
- Author: Ravi Ramamurti (CBA Distinguished Professor of International Business, Northeastern University, Boston)
- Publisher: Cambridge University Press
- Binding: Trade paperback (US)
- Publication date: 2010-07-22
- Number of pages: 460
- ISBN: 9780521160186
- Topic: Multinationals
- BISAC: BUSINESS & ECONOMICS / International / General
About the author
Ravi Ramamurti is Distinguished Professor of International Business at Northeastern University in Boston. Along with other international business scholars, he provides a deep analysis of the internationalization of firms from emerging economies.