Economic Psychology van Rob Ranyard is an English-language textbook that provides a clear overview of contemporary economic psychology. This book focuses on economic decision-making and is suitable for students in higher education.
Economic Psychology addresses the psychological processes behind economic decisions in everyday life. The book discusses theories about risk, value, affect, and intertemporal choice, and highlights the role of mental representations of money, material possessions, and the economy. In addition, the author pays attention to social themes such as sustainable consumption and charity.
The work of Robert Ranyard combines current scientific insights with practical and policy-related implications for economic decision-making, from youth to old age.
The content aligns with fields such as Psychology, Behavioral Economics, and BUSINESS & ECONOMICS / Consumer Behavior.
Series: BPS Textbooks in Psychology