E-Commerce 2023: Business, Technology, Society, Global Edition van Kenneth Laudon en Carol Traver is an English-language textbook about e-commerce, aimed at students in higher education. This global edition provides a current and thorough introduction to e-commerce, with attention to important concepts and recent data.
The book discusses the impact of e-commerce on business operations and the global economy, illustrated with examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon. The newer edition includes updated cases and insights with the latest developments up to September 2022. Each chapter ends with a section on career opportunities in e-commerce, including job listings and application tips.
This English-language textbook is suitable as a reference work for programs focused on e-commerce, business, and the economic aspects of internet services. The print version is available for rent through the Pearson print rental program, giving students affordable access to the course material.