E-commerce 2023-2024: business. technology. society., Global Edition Kenneth Laudon and Carol Traver’s is an English-language textbook aimed at students in higher education. This reference work provides an in-depth introduction to e-commerce with up-to-date data and practical examples.
The Global Edition covers the latest developments in business, technology, and society that influence e-commerce. Using cases from leading companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon®, it offers insight into changing business models and economic trends. The 18th edition includes updated texts, tables, and career opportunities in the field, including application tips and relevant entry-level roles.
This textbook is suitable for programs in business and economics, with special attention to e-commerce and online services. Thanks to the Pearson print rental program, it is available as an affordable rental edition, ideal for use in higher education.