Doing Surveys Online Van Vera Toepoel is an English-language textbook that provides insight into the process of conducting online surveys. This book is especially suitable for students and researchers in higher education who are concerned with research methods.
This book covers all phases of doing surveys online: from systematically recruiting respondents, to designing internet surveys, to processing and reporting the results. It offers practical strategies, including the advantages and disadvantages and do’s and don’ts, with which users can increase the effectiveness of online surveys.
In addition, the author discusses recent developments in the field, such as the use of social networks, and includes examples of best practices. This makes it a reliable reference work for both beginners and experienced researchers who want to use online surveys.
This title is thematically aligned with topics such as Research methods and Library & Information Science, and is valued as a practical and concrete handbook for doing surveys.