Doing Research in Business and Management Mark Saunders and Philip Lewis is an English-language study book aimed at research methods within business and management. This book provides a clear and coherent introduction to the theory and techniques of research, specially suited for students in higher education.
It covers all stages of the research process, from assessing secondary data and literature to writing a research proposal and carrying out a complete research project. The clear writing style, supported by well-structured tables and diagrams, makes complex material easily accessible. The second edition has been updated with new insights into online research methods and expanded attention to secondary data.
In addition to theoretical explanations, the book includes practical tools such as definitions, practice examples, and a glossary. This effectively supports the learning process and prepares students to apply research methods in today's business and management environment.
The book aligns with topics such as management techniques, business and management education, and is a valuable tool for programs within the economics and business administration sector.