Effectively influencing is a study book that combines insights from behavioral economics and socio-neurosciences to clarify how to effectively influence in business management. This first print paperback offers a clear and accessible introduction to the subject.
The book is suitable for professionals who want to deepen their knowledge of influence strategies or who want to apply these concepts in practice. It is a valuable reference work and is also suitable for reading in a targeted way.
- Subtitle: based on insights from behavioral economics and socio-neurosciences
- Print run: 1
- Format: paperback