Even though it’s different, even though it’s different is a study book about cultural change, written as counterintuitive advice. It discusses management principles with a fresh and unexpected approach and is intended for professionals who want to transform their organization effectively.
This clear reference work offers insightful perspectives and practical tools for guiding cultural change within companies. The book is suitable for targeted study and quick consultation.
- Subtitle: Create a world of difference with counterintuitive advice on cultural change
- Print: 1
- Format: paperback

