Dirtbag Billionaire tells how Yvon Chouinard built Patagonia into a globally known outdoor brand. This book offers an accessible overview of entrepreneurship within retail and wholesale. It is suitable for readers who want to delve into the history and strategy behind this sustainable company.
The story clearly shows how Chouinard built Patagonia through innovative and sustainable choices. This book is clearly written and excellent to use as a reference work or for inspiration.
- Subtitle: How Yvon Chouinard Built Patagonia, Made a Fortune
- Format: paperback