Digital Marketing Fundamentals – Berend Sikkenga | Danny Oosterveer | David den Besten | Marjolein Visser | Mike Berry
Digital Marketing Fundamentals by Berend Sikkenga and co-authors is a study book focused on the core principles of digital marketing. This Dutch-language reference work, published by Noordhoff in 2024, offers a business-oriented approach to marketing fundamentals within the fields of marketing and sales.
The book is intended for students and professionals who want to delve into digital marketing strategies and practice. The content aligns with programs in business administration, management, and organizational development, and is suitable for use in both study and self-study.
Product information
- Author: Berend Sikkenga | Danny Oosterveer | David den Besten | Marjolein Visser | Mike Berry
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2024
- Binding: Hardcover
- Education level: Study book / Study
- Category: Marketing
- Theme: Sales and marketing
- ISBN: 9789001016043