Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick is an English-language textbook that provides insights into digital marketing strategies for higher education. This update addresses the latest trends and techniques in the field.
This reference work highlights effective digital marketing strategies and expands your knowledge of key topics such as search engine optimization, social media, content marketing, conversion optimization, and marketing automation. The eighth edition has been expanded with data-driven marketing, digital analytics, artificial intelligence, and machine learning. Practical examples from leading companies such as ASOS, Spotify, and L'Oréal connect theory to realistic cases. In addition, self-tests and discussion questions support the learning process.
Suitable for teaching in sales, marketing, and business, this book complements studies in BUSINESS & ECONOMICS, retail, and business-related programs. It is an indispensable guide for students who want to learn more about digital marketing and the associated strategies.