Digital Innovation Strategy Van Aija Leiponen is an English-language study book about digital innovation and innovation strategy. This book is intended for advanced undergraduates and MBA students who want to deepen their understanding of digital market developments and innovative business models.
The book offers a research-based approach to digital innovation strategy, aimed at innovators who want to develop new digital ventures. Step by step, it covers market analyses, business model design, and the future evolution of innovation ecosystems. Each chapter introduces crucial concepts, supported with references, practical examples, and case studies that help readers understand and solve strategic challenges in digital innovation.
The content aligns with topics such as business innovation, business strategy, and entrepreneurship, and is essential for managers, consultants, entrepreneurs, and technology professionals who want to deepen their knowledge of digital innovation.