Digital Innovation Strategy by Aija Leiponen is an English-language textbook that addresses the core principles of innovation strategy in digital markets. The book is aimed at advanced undergraduates and MBA students who want to build in-depth knowledge of digital innovation and competitive strategies.
This textbook offers a practical, research-driven approach, guiding innovators step by step through market analyses, business model design, and the evaluation of future market developments. Each chapter introduces key concepts with references to relevant literature and study questions. Realistic case studies support the application of innovation strategy in digital environments.
The content is relevant for managers, consultants, entrepreneurs, and professionals seeking insight into digital innovation strategy. The topics covered align with business innovation, entrepreneurship, and business strategy within the field of BUSINESS & ECONOMICS.