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Services Marketing Management – Ton Borchert | Wouter de Vries Jr.
Services marketing management by Ton Borchert and Wouter de Vries Jr. is a Dutch-language study book focused on general management in professional services. This hardcover book, published by Noordhoff in 2018, provides a theoretical and practical foundation for professionals and students in business administration, management, and organizational development.
The book covers core insights and current topics in business management, making it suitable for use in study, self-study, and professional deepening. Its clear structure makes it well suited for use within educational programs and reading lists.
Product information
- Author: Ton Borchert | Wouter de Vries Jr.
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2018
- Binding: Hardcover
- Education level: Study book / Study
- Category: General management
- Theme: Business management
- ISBN: 9789001886820
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