Designing for Behavior Change: Applying Psychology and Behavioral Economics Stephen Wendel is an English-language printed textbook that focuses on applying behavioral science in product development. This book provides insight into designing technologies that effectively influence behavior.
The book covers practical methods for understanding and changing user behavior. Stephen Wendel, an expert in behavioral science, guides product managers, UX designers, and data analysts step by step through the process of integrating behavioral psychology and economic principles into design and development. Topics include identifying desired behavior changes, developing user-friendly designs, and measuring the impact of products.
This title aligns with topics such as Web graphics and design, COMPUTERS / Internet / Web Design, and Computing: Professional & Programming.