How to Architect Your Business for Sustained Success Jeanne W. Ross provides a clear overview of how large, established companies can be designed for digital transformation and lasting success. This reference work, published by MIT Press, is intended for managers and leaders who want to restructure business units with digital innovation at the core.
The book covers five essential building blocks for a successful digital organization: Shared Customer Insights, Operational Backbone, Digital Platform, Accountability Framework, and External Developer Platform. With insights from more than 300 leaders and 30 international organizations, including Amazon, Uber, LEGO, and Toyota, readers are provided with practically applicable strategies.
Features
- Author: Jeanne W. Ross
- Publisher: MIT Press Ltd
- Publication date: 2021-09-21
- Number of pages: 208
- ISBN: 9780262542760
- Subject: Business strategy
- BISAC: BUSINESS & ECONOMICS / Management
This book highlights how digital design principles are essential to remain agile and operate competitively in a rapidly changing digital economy. Case studies from leading organizations make this practical guide indispensable for anyone who wants their business to thrive during digital transformation.