Design Thinking for Business Growth by Michael Lewrick and Donika Palaj is an English-language textbook focused on designing and scaling business models and business networks. This book offers a practical approach to business growth through innovative ecosystems.
It covers collaboration between companies across traditional industry boundaries and encourages innovation with new products and services. Lewrick presents a detailed model for designing, developing, and implementing business ecosystems. In addition, essential design and analysis methods are explained to help you succeed in complex markets.
Key features:
- Extensive case studies of successful business ecosystems
- Strategies for leveraging momentum and speed in innovation
- Practical exercises to support implementation
- Suitable for founders, managers, product managers, and executives
This book aligns with fields such as Business and Management, Design, and Entrepreneurship. It is a valuable tool for anyone who wants to turn design thinking into concrete growth and innovation within business environments.