Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation by Patrick van der Pijl, Justin Lokitz, and Lisa Kay Solomon is an English-language printed book. This title is suitable for professionals who want to strengthen their company through innovation and strategic thinking.
This book offers a complete design journey, from the first ideas to scaling up a better business. With more than 20 practical tools and skills, it helps you seize opportunities in an uncertain environment. By maintaining a balance between internal insights and external new findings, this book supports you in building the right teams.
Design a Better Business includes more than 50 case studies from major organizations such as ING Bank, Audi, and Toyota Financial Services, as well as examples from startups and social initiatives. In addition, leading experts such as Steve Blank, Alex Osterwalder, and Nancy Duarte share their personal insights on innovation, business models, and storytelling.
The book is thematically aligned with topics such as business strategy, strategic planning, and general management in business & economics, making it a valuable resource for professionals who want to deepen their understanding of future-oriented business development.