The little Cialdini is an accessible book about influence, written to provide insight into the principles of persuasion. This follow-up work offers a concise and clear summary of the seven secrets of persuasion compiled by Robert Cialdini.
The book is part of the series Small booklets - big insights and is available as a paperback. It is suitable for readers who want to quickly and directly learn about persuasion techniques without in-depth theory.
- Subtitle: Influence. The seven secrets of persuasion summarized
- Series: Small booklets - big insights
- Print run: 11
- Format: paperback