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The use of touchpoints – Renée van Zijl
Renée van Zijl’s use of touchpoints is a study book on marketing and communication, published by Vrije Uitgevers. This Dutch-language paperback book from 2020 addresses the role of touchpoints in advertising, sales, and media studies.
The book is aimed at professionals and students who work in business administration, management, and organizational development. It provides practical insights that can be applied to study, self-study, and professional deepening within relevant fields.
Product information
- Author: Renée van Zijl
- Publisher: Vrije Uitgevers, De
- Language: Dutch
- Publication year: 2020
- Binding: Paperback
- Education level: Study book / Study
- Category: Advertising
- Theme: Sales and marketing
- ISBN: 9789492272133
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