Customer Loyalty Programmes and Clubs is a practice-oriented study book that focuses on customer loyalty and loyalty programmes. This publication covers the main aspects of loyalty programmes and clubs within the field of writing materials and related products.
The book is suitable for use in university (WO) programmes and can serve as a study source, reference work, or support in professional practice. The clear structure and specific focus make it applicable to different programmes and fields of study.
- Format: paperback