CRM in practice - successfully implementing a customer-oriented business strategy. from CRM to customer-driven entrepreneurship is a study book about the implementation of customer-oriented business strategies. This paperback book is the third edition and offers a clear, accessible approach to CRM in organizations.
The book focuses on successfully implementing CRM systems and developing customer-driven entrepreneurship. It serves as a practical reference work for managers and professionals who want to deepen their knowledge of customer-driven entrepreneurship.
- Subtitle: successfully implementing a customer-oriented business strategy. from CRM to customer-driven entrepreneurship
- Edition: 3
- Format: paperback