Creativity in Business is the revised version of Creativity Today, written by Ramon Vullings and Igor Byttebier. This management book on applied creativity has inspired thousands of managers, teachers, and students worldwide.
Content and Purpose
This edition focuses explicitly on education and provides a clear foundation for companies, schools, and organizations that want to understand the principles of applied creativity. The book serves as a personal creativity coach with ideas, exercises, and practical inspiration.
Use and Target Audience
- Language: Dutch
- Language Level: Advanced (B2-C1)
- Suitable for: education, work, and self-study
What can you expect?
- Learn how to generate and enrich ideas
- Effectively coach creative sessions
- Encourages the application and sharing of creative insights
Intertaal is your reliable supplier and guarantees fast delivery of this valuable learning tool.


