Creating Value with Data Analytics in Marketing - Mastering Data Science is a textbook aimed at business management and data analysis within marketing. This book provides insight into creating value with data and effectively applying data analytics.
The material is suitable for use in WO (university) education, depending on the program and subject. It is a relevant reference work and study source for professionals and students who want to delve into mastering data and its practical application.
- Subtitle: Mastering Data Science
- Print: 2
- Format: paperback