Creating magic: 10 common sense leadership strategies from a life at disney

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“It’s not the magic that makes it work; it’s the way we work that creates magic.”

Excellent leadership is the key to success in our careers, organizations, and personal lives. It inspires employees, surprises customers, and delivers extraordinary business results.

Lee Cockerell, who led the operations of Walt Disney World® Resort for years, shares in Creating Magic his leadership principles. These principles formed the foundation for the world’s most popular vacation destination and guided his personal journey from a farm boy in Oklahoma to top executive of a billion-dollar company.

Leadership is not about complicated theories, but about ten practical strategies, such as:

• Everyone is important
• Make your employees your business card
• Use free fuel: appreciation, recognition, and encouragement
• Give people a purpose, not just a job

This book combines business insight with inspiring stories from more than forty years of experience at some of the best-led companies in the world. Creating Magic is suitable for entrepreneurs, managers, and anyone who wants to improve their leadership skills.

The material is available in Dutch, highly suitable for professional use, self-study, and education at various levels.

Intertaal is your reliable supplier for this learning tool and guarantees fast delivery.

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