Corporate Entrepreneurship and Innovation Paul Burns is an English-language textbook that delves deeper into entrepreneurship and innovation within organizations. This book provides a clear overview of corporate entrepreneurship and is suitable for higher education.
The book addresses the four pillars of Burns’ entrepreneurial model: organizational culture, structure and control, leadership and management, and strategies and tactics. This provides a practical approach to fostering innovation and entrepreneurship within companies. The 5th edition includes more than 75 international case studies, with examples from DeepMind, Patagonia, and Samsung.
This edition also highlights current topics such as the impact of COVID-19, digitalization, artificial intelligence, and climate change. The book also includes the “Explore Further” section with additional resources such as videos and psychometric tests. This makes it indispensable for students focusing on corporate entrepreneurship, innovation, and strategic entrepreneurship.
In terms of content, it aligns with fields such as Entrepreneurship / Start-ups, BUSINESS & ECONOMICS / Entrepreneurship, and subject literature focused on entrepreneurship and innovation.