Corporate Communication: A Guide to Theory and Practice Joep P. Cornelissen is an English-language study book that offers an in-depth look at corporate communication. This reference work is intended for students in higher education and provides a current perspective on theory and practice.
The book covers the latest developments in corporate communication, including the impact of the Covid-19 pandemic, hybrid working, and digital transformation in the era of the metaverse. It also pays attention to sustainability, social responsibility, social justice, and inclusion within organizations.
Studies and cases from companies such as Starbucks, Amazon, Microsoft, and British Airways illustrate the theory in practice. This complete and updated textbook is essential for programs and courses in the field of corporate communication, organizational communication, management communication, strategic communication, and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Practical topics include Business communication, etiquette, and presentation, with overlaps in Business & Economics, such as Public Relations and Organizational Behavior.