Managing Alliances and Networks
This textbook by John Child provides an in-depth analysis of cooperative strategy and the role of alliances and networks in the business landscape. It is intended for professionals and students who focus on effectively managing collaborative ventures across various sectors.
Description
Cooperation has become a leading strategy for organizations in a changing market. This book addresses cooperative strategies using theory and practice, from choosing forms of collaboration to selecting partners and managing alliances. It also highlights international cooperation and performance criteria for long-term, successful networks.
Product specifications
- Author: John Child (Chair of Commerce, University of Birmingham)
- Publisher: Oxford University Press
- Publication date: 2019-05-02
- Number of pages: 618
- ISBN: 9780198814641
- Theme: Business strategy
- BISAC: BUSINESS & ECONOMICS / Strategic Planning
About the author
John Child is Professor of Commerce at the University of Birmingham and a Fellow of the British Academy. He has published more than 24 books and numerous articles on organizational structures, cooperative strategy, and the internationalization of SMEs.