Consumer Behavior, Global Edition van Michael Solomon and Cristel Russell is an English-language study book on consumer behavior. This book focuses on understanding the processes behind choosing, buying, using, and disposing of products and services. It is suitable for students in higher education who want to deepen their knowledge of marketing, market research, and economic disciplines.
The Global Edition covers factors that influence our consumer choices, with special attention to social media and the digital age. This edition, co-authored by Cristel Antonia Russell, has been thoroughly revised for better coherence, current examples, and practical applicability.
This study book aligns with subjects such as Market research, BUSINESS & ECONOMICS / Marketing / Research, and Business, Accounting & Vocational: Textbooks & Study Guides.