Consumer behavior, with the essential MyLab NL access code, is a study book focused on behavioral economics. It provides a clear, substantive foundation for students and professionals within HBO and WO. This book aligns with the field of behavioral economics and is suitable as a study resource or support in professional practice.
Thanks to its clear positioning by subject and level, this practice-oriented book can be used across a wide range of programs and courses. The MyLab NL access code makes additional digital options available to deepen the learning process.
- Print: 1
- Format: paperback