Consumer Behavior, the Basics – André Weber
Consumer Behavior, the Basics by André Weber is a Dutch-language study book that provides insight into marketing and sales principles. This paperback book, published by Noordhoff in 2022, focuses on business applications and professional decision-making.
The book covers marketing and sales from a professional perspective and is intended for students and professionals in business administration, management, and organizational development. The content aligns well with educational programs and professional reference materials.
Product information
- Author: André Weber
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2022
- Binding: Paperback
- Education level: Study book / Study
- Category: Marketing
- Theme: Sales and marketing
- ISBN: 9789001078423