Communication Strategy is an indispensable book for communication students and professionals who want to strengthen their position as strategic advisors. This Dutch-language learning tool is suitable for self-study, education, and practical application, with a language level aimed at advanced learners.
What does this book offer?
- A clear structure with the Communication Model, consisting of Analysis, Strategy, and Approach, including twelve building blocks.
- Practical tools for internal and external analysis with proven models.
- Thirteen elaborated strategies that can be easily adapted for custom work.
- The Content Circle for an effective content strategy.
- Guidelines for using AI as a sparring partner and source of inspiration, while maintaining control.
New insights in the fifth edition
- Emphasis on a research-oriented attitude and agile working.
- Added strategies such as community strategy and labor market communication.
- Extensive attention to leveraging AI tools in communication.
Communication Strategy combines academic knowledge with practical experience, focused on what works in practice. Intertaal is your reliable supplier that guarantees fast delivery.