Business Research Projects van Jimme Keizer and Piet Kempen is an English-language study book aimed at students in higher education. The book offers a structured approach to carrying out business research projects in academic and professional contexts.
It addresses the integration of theory, practice, knowledge, and skills in research projects focused on organizations. Students learn how to analyze complex issues, formulate justifications with limited information, and communicate them clearly to different target groups. The methodology includes ten concrete process steps, supported by a logbook with checklists for monitoring progress and communicating with supervisors.
The content focuses on essential skills such as recognizing organizational problems, research design, communication at different levels, interview techniques, and project management. It also covers the development and implementation of solutions within organizations.
This study book combines insights from business research, management consulting, and project management and aligns with topics such as Business Studies and Economics. It is suitable for students who want to conduct practice-oriented research with professional impact.