Business Research Methods ISE Pamela Schindler's English-language study book is suitable for students in higher education. This printed book covers the core principles of business research and research methods within a practical framework.
This fourteenth edition stands out for its clear explanations of research methods, with attention to both big data analytics and traditional data analysis. The content closely aligns with current topics such as ethics, process models, sampling, and data preparation. The book supports different learning styles with visual and verbal cues, and provides examples from a variety of business sectors. In addition, it is linked to the digital platform McGraw Hill Connect, which offers adaptive tools and user-friendly learning solutions.
Business Research Methods ISE covers topics that are relevant to business research, business studies, and economics, and serves as a valuable learning resource within these fields.