Business Research Methods, written by Emma Bell and others, is a study book for students taking a research methods course or carrying out a business research project. This sixth edition offers extensively revised, international examples and includes new chapters on quantitative methods and visual research.
The book covers the practical aspects of planning and carrying out a research project, with attention to topics such as inclusivity, bias, feminist perspectives, and decentralized and Indigenous research approaches. Special 'Student experience' and 'Research in Focus' sections provide valuable tips and worldwide case studies from, among others, China, Germany, and India.
Key points
- Complete introduction to business research and research methods
- Practical support for formulating research questions and analyzing data
- Inclusion of advanced topics such as bias and feminist perspectives
- Online resources for students and instructors, including videos, self-tests, and presentations
- Published by Oxford University Press, 696 pages, ISBN 9780198869443
About the author
Emma Bell is Professor of Organisation Studies at The Open University, UK, with expertise in qualitative research methods. Her research appears in leading academic journals. She is, among other roles, Vice-Chair for Research and Publications of the British Academy of Management.