Business Research Methods 5e by Boris Blumberg and Claire MacRae is an English-language textbook aimed at research within higher education. This reference work covers both qualitative and quantitative research methods specifically for business and management studies.
The book provides a clear overview of the entire research process and includes current topics such as web-based surveys, big data, qualitative interviews, and content analysis of social media. A continuous case study illustrates the application of theories in practice-oriented projects. In addition, in-depth research frameworks, realistic examples, and reflective questions help students develop and apply their own business research.
This edition has been updated with new pedagogical elements such as Research in Practice boxes that offer tips and insights for real research decisions, and Theory Explained sections that connect theory building to practical examples. This makes the book suitable for programs in business studies, research methods, and business administration.