Business marketing management – Wim Biemans
Business marketing management by Wim Biemans is a Dutch-language textbook that focuses on the core principles of business marketing and marketing management. Published by Noordhoff, this edition is intended for professionals and students in business administration and management who want to delve into marketing strategies and organizational development.
The book offers a clear and systematic approach to marketing management, with practical applications in education and professional decision-making. It is a valuable learning tool for use in educational programs and study plans, and effectively supports self-study and reference work.
Product information
- Author: Wim Biemans
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2016
- Binding: Paperback
- Education level: Study book / Study / Educational
- Category: Marketing
- Theme: Teaching materials
- ISBN: 9789001863104