Business marketing – Hein van der Hart | Kees Gelderman
Business marketing by Hein van der Hart and Kees Gelderman is a Dutch-language textbook that was published in 2022 as a paperback by the publisher Noordhoff. This work focuses on the most important aspects of marketing and sales within a business context.
The book covers the fundamental theories and applications of business marketing and fits well with courses and professional development in business administration, management, and organization. The content is intended for students and professionals who want to deepen and apply their knowledge of marketing in practice-oriented situations.
Product information
- Author: Hein van der Hart | Kees Gelderman
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2022
- Format: Paperback
- Education level: Textbook / Study
- Category: Marketing
- Theme: Sales and marketing
- ISBN: 9789001298678