Business Analytics, Global Edition James Evans' English-language textbook is aimed at modern business analytics. This book covers the fundamental concepts of business analytics and is intended for professionals and students who want to gain insight into data analysis within organizations.
The text offers a balanced and comprehensive approach to business analytics, covering both descriptive and predictive techniques. Students learn practical skills such as applying analytical methods, communicating with analytics specialists, and interpreting analytical models to make better business decisions. The latest edition uses only Excel, strengthening practical skills and understanding of core principles.
The book aligns in terms of content with topics such as management, business mathematics, and economic management techniques, thereby providing a solid foundation for study and application in the field of business analytics.