Business Analytics: Communicating with Numbers prepares students for the data-driven demands of the modern business world. The learning material offers a practical and clear approach to business analytics, suitable for higher education and self-study.
Content and Skills
- Data analysis, visualization and communication
- Data wrangling, predictive and prescriptive analysis
- Use of Excel, R and Python in realistic cases
- Data storytelling for effective communication with diverse stakeholders
- Extensive attention to big data, text mining and data mining
Language and Level
The text is in Dutch and suitable for students with an intermediate to advanced language level (B2–C1).
Application
The learning material is ideal for education in business analytics, professional development and self-study.
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