BRANDING provides a clear introduction to brand management with a broad perspective and practical tools. The book covers various streams and strategic models within branding and introduces tools such as the Brand Coding Canvas to analyze and develop brands. All relevant topics are addressed, from brand orientation and structure to purposeful branding and iconic moves.
The text is written in clear Dutch, suitable for advanced language users (level B2-C2) and aimed at education, work, and self-study. Inspiring examples ensure a lively presentation, while the clear structure offers flexibility in depth. The reading guide helps in choosing study and reading routes.
In this second, fully revised edition, the authors have improved the structure, sharpened the texts, and updated the examples. Moreover, extensive attention has been paid to the impact of artificial intelligence (AI) on brand management. Intertaal is your reliable supplier and guarantees fast delivery.