Brand Design - The standard work for building brands is a study book aimed at professional development in economics, law, and business administration. This reference work supports the learning process and professional practice in developing and positioning brands.
The book is suitable for use within both HBO and WO, depending on the program and subject. It offers a clear and concrete approach to brand design, making it applicable both as a study source and as reference material.
- Subtitle: The standard work for building brands
- Edition: 7
- Format: hardcover