Introduction:
"Blue is the New Black" is written for fashion graduates, aspiring entrepreneurs, and those in entry-level positions within the fashion industry. It offers clear insight into how to make a fashionable collection accessible to everyone, regardless of experience.
Content & Target Audience:
This guide serves as a reference, mentor, and overview of essential aspects such as who's involved, what's important, and where it's happening within the fashion industry. With a total value of billions, the fashion world encompasses much more than just sketching garments. It also involves selecting fabrics, developing buttons, choosing a factory, negotiating prices, creating patterns, overseeing the final launch, and selling the garments. This makes the industry both exciting, mysterious, and inexhaustible.
Learning Support:
With the rise of technical modules in fashion schools, "Blue is the New Black" offers the ideal complement to relevant curriculum through its practical approach to business. It also addresses building and maintaining important business relationships, filling a gap in existing publications that fail to meet the needs of young professionals seeking to launch or further develop their careers in fashion.
Practical Instructions:
Buyers of "Blue is the New Black" are looking for practical guidance on creating a collection. They're willing to roll up their sleeves, but need detailed instructions on the various stages of the process. They're not interested in technical details like data management systems or developments in polyester thread, but rather want to know what a range plan entails and how to evaluate a prototype in a factory.
Additional Benefits:
The author has considered three types of readers: the beginner in their first job, the creative entrepreneur, and the creative graduate. The book fills a gap in the market by not alienating these target groups, but instead recognizing their desires and needs. This makes it a valuable resource for the million young professionals and students who aspire to work in the fashion world.
Language & Appropriate Use:
Written in Dutch, it's suitable for language levels ranging from B1 to C2 and can be used for education, work, and self-study. As a reliable supplier, Intertaal guarantees fast delivery of this indispensable learning tool.