Bit by Bit: Social Research in the Digital Age by Matthew J. Salganik is an English-language study book that provides insight into social research methods within the digital world. This reference work is aimed at professionals and students who want to understand the impact of digital technologies on social research.
The book addresses how the digital revolution is changing the social sciences: from collecting and analyzing behavioral data to designing experiments and initiating large-scale collaborations. With concrete examples and attention to ethical issues, this work is essential for anyone applying social research methods in the digital age.
Relevant topics include social research, media studies focused on the internet and digital media, and methodology within the social sciences.