Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Bernard Marr is an English-language textbook aimed at professionals who want to apply their knowledge of big data to improve business results. The book offers a practical framework with the SMART method for more effective use of big data.
This title covers how organizations can use big data to improve their performance. Topics such as strategy development, data collection, analytics, reporting, and transformation are explained step by step according to the SMART model. With a variety of practical examples and cases from reputable companies, this book helps translate big data into concrete, measurable results.
Key topics include defining relevant data, measuring metrics, and communicating insights within the organization. This reference work aligns with fields such as management and business economics and is suitable for anyone who wants to integrate big data into decision-making processes to improve performance.