Meaning & bullshit - Purpose and marketing in the meaning economy is an accessible study of the role of purpose within business management. This paperback offers practical insights into how marketing and the meaning economy come together.
The book is suitable for professionals who want to delve into meaningful marketing strategies. It contains clear analyses and can be read both as a focused read and used as a reference work.
- Subtitle: Purpose and marketing in the meaning economy
- Print run: 1
- Format: paperback