BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS by Lucy Ackert is a study book that offers a structured and applied approach to behavioral finance. This book focuses on the role of human behavior in financial markets and is suitable for behavioral finance courses in higher education.
The book begins with the conventional financial theories and then goes deeper into psychological principles such as heuristics, biases, overconfidence, emotions, and social influences. It shows how these behavioral factors affect decisions made by investors, managers, and markets.
Practical applications and current market examples clarify the impact of behavioral finance on, among other things, retirement, education, and client management. Each chapter includes exercises and discussion questions that encourage applying the theory.
Product details
- Author: Lucy Ackert
- Publisher: Cengage Learning, Inc
- Imprint: South-Western College Publishing
- Publication date: September 23, 2009
- Number of pages: 432
- ISBN: 9780324661170
- Topic: Finance and the finance industry
- BISAC: BUSINESS & ECONOMICS / Finance / General
About the author
Lucy F. Ackert is a Professor of Finance at the Michael J. Coles College of Business, Kennesaw State University, and a visiting scholar at the Federal Reserve Bank of Atlanta. With a Ph.D. in financial economics, her research focuses on the influence of information on financial markets. She has published in leading academic journals including the Journal of Finance and the American Economic Review.